THE FOUNDER

Jieun Kim is a Los Angeles based Creative Consultant renowned for her ability to visualize fashion as a creative tool of expression with a distinctive understanding of quality and craftsmanship.

Born in South Korea, Jieun started her creative journey via Seoul, Tokyo, New York, and Los Angeles building on her experience as a buyer, merchandiser, and fashion writer at prolific companies like CURVE, Totokaelo, The Webster, and Arena Homme Korea where she often attended international fashion trade shows all over the world. Intent on discovering and promoting fashion, beauty, and lifestyle, Jieuns ultimate mission became valuing the benefits of living a healthy lifestyle to appreciate the beauty in everyone and bring out the best in others.